A recent GlobeNewswire report suggests that the global digital marketing market will be nearly worth $790 billion by 2026. So, there will be a huge demand for highly qualified digital marketers. The ideal way to embark on your journey as a digital marketing aspirant is to look for the best free digital marketing courses to acquire the required skills.
Best Free Digital Marketing Courses In 2024
The latest salary.com article reports that a digital marketing manager earns around $125,000 annually as of August 2024. The salary package depends on factors such as skills and certifications, for which the following list of the best free digital marketing courses will surely help you upskill yourself and have a successful career as a digital marketing expert.
Fundamentals Of Digital Marketing – Google Digital Garage
Google offers an Interactive Advertising Bureau-accredited digital marketing course for novices.
The course covers techniques to take a venture online and quickly make it appear on the search engine results page (SERP). You will have hands-on experience in critical digital marketing concepts, including social media campaigns and online ads to increase a brand’s customer base.
Since web analytics is a crucial part of assessing one’s digital marketing efforts, the course teaches topics to understand the optimal ways to track and measure web traffic. Finally, you will get insights about the best ways to sell online products and services and expand a business overseas.
It is one of the best free digital marketing courses, as its modules include real-world illustrations and practical exercises to make the sessions interactive.
Once you pass every tutorial, attempt the final assessment to get an award.
Course Details
Modules: 26 Modules
Duration: 40 Hours
Skill Level: Beginner
Course Is Best-Suited For
- Freshers, professionals starting as digital marketers
Course Curriculum
- 4 modules: Creating and managing a brand’s online presence
- 5 modules: Finding a business online using ways to get discovered with online searches and ads
- 7 modules: Reaching a larger local audience using adept social media campaigns and mobile. Additionally, you will get an introduction to content marketing.
- 4 modules: Securing more clients by email ads, ads on other websites, display ads, and videos.
- 3 modules: Web analytics to review online traffic.
- 2 modules: Selling products and services online and improving online sales.
- 1 module: Making a business international.
Digital Marketing Certification Course: Get Certified in Digital Marketing– HubSpot Academy
The HubSpot free digital marketing course helps build a human-centric, inbound-first digital marketing strategy, which involves developing content to reach more users and rank well in search engine results.
The course is one of the best free digital marketing courses, covering diverse topics, from SEO to email marketing, ensuring you learn and upscale your digital marketing skills and become a pro in no time.
Once you complete the lessons, you will be skilled at developing email, social media, and ad strategies to help a company reach a massive customer footprint.
Also, the HubSpot free digital marketing course focuses on proven ways to optimize a website for users and search engines.
Course Details
Modules: 37 Videos In 9 Lessons + 11 quizzes
Duration: 5.25 Hours
Skill Level: Beginner, Experienced
Course Is Best-Suited For
- Freshers, marketing managers, small business owners
Course Curriculum
- 3 videos on digital marketing fundamentals to determine the techniques that will work best for a business and its clients.
- 3 videos on developing a content creation framework.
- 3 videos to determine the best SEO strategy that helps a business’s website content to rank well online.
- 4 videos to optimize website performance.
- 6 videos on different elements involved in developing high-quality blog content that will compel the audience to read and share it.
- 3 videos on creating engaging videos that will be useful in the inbound digital marketing approach.
- 6 videos on building successful social media campaigns to reach a bigger audience.
- 6 videos on how paid ads work on search engines and the best practices to create profitable digital advertisements.
- 3 videos on developing high traction and email marketing methods for a business.
Meta Certified Digital Marketing Associate – Meta
The course, endorsed by the American Council on Education, offers self-guided online modules and study guides to help you gain foundation-level knowledge about Facebook, Instagram, and Messenger concepts. You will learn the profitable ways of using Meta solutions to create and increase a venture’s online presence and reach a more extensive client base.
Furthermore, you will get an introduction to Meta Ads Manager and the best ways to use Meta solutions such as Meta Pixel and Conversions API for ad campaigns.
Once you complete the course and clear the exam, you will earn a certificate with 24 months validity. You may renew the certificate by retaking the test, which makes the course count among the best free digital marketing courses.
Course Details
Modules: 14 Videos
Duration: 3.6 Hours
Skill Level: Beginner, Intermediate
Course Is Best-Suited For
- Entry-level digital marketers
Course Curriculum
- 6 videos covering the Meta technologies basics. You will learn to develop an online presence with Facebook Page, Instagram, and Messenger. Also, the course helps one to connect with clients using Meta Business Suite.
- 8 videos on advertising fundamentals. The primary focus will be advertising methods on Facebook and Instagram, as well as the best strategies for using the Meta Ads Manager and planning profit-making ad campaigns.
Master Digital Marketing – LinkedIn Learning
LinkedIn’s Master Digital Marketing course ranks among the top free digital marketing courses. It improves your digital marketing skills by focusing on the best practices in digital marketing, such as SEO and social media.
You will become a pro in using social media in your campaigning strategy and productively applying SEO principles in your content planning.
The course teaches the critical digital marketing techniques to make a brand successful. You will study social media marketing best practices for platforms like Facebook and how to create highly engaging short videos on Instagram Reels to boost your social media marketing.
Furthermore, you will learn how to use Facebook to market a business and reach new prospects through Facebook pages, stories, and more. Also, you will understand how to develop a brand using the latest features and best practices on the LinkedIn platform.
Next, the course includes modules on various aspects and the importance of SEO, which are crucial to increasing a brand’s reach online.
Additionally, you will gain competency in augmented reality (AR) to develop a profitable AR marketing strategy.
Finally, you will earn a completion certificate after completing all the modules. Please note that the course counts for official academic credit at chosen partner universities worldwide.
Course Details
Modules: 9 Videos
Duration: 9.19 Hours
Skill Level: Beginner
Course Is Best-Suited For
- Freshers, professionals starting as digital marketers
Course Curriculum
- Digital marketing fundamentals
- Social media marketing fundamentals
- Ways to strategize and optimize social media campaigns
- TikTok and Instagram Reels-based social media marketing strategy.
- Online marketing using Facebook
- Online marketing using LinkedIn
- Keyword planning in SEO
- SEO content writing
- Augmented reality campaigns.
Google Analytics for Beginners – Google
The course teaches novices the basics of setting up Google Analytics for a website, such as creating an account, implementing the tracking code, and putting up the data filters.
You will know how to use the Google Analytics interface and reports and get well-versed with dashboards and shortcuts. The course also explains how to review basic Audience, Acquisition, and Behavior reports and establish goals and campaign tracking, ranking it among the best free digital marketing courses.
You will understand how to utilize Google Analytics to estimate website traffic. On completing the course, attend the assessment to receive a course completion certificate.
Course Details
Modules: 17 lessons split into 4 Units
Duration: 6 Hours
Skill Level: Beginner
Course Is Best-Suited For
- Freshers, professionals starting as digital marketers
Course Curriculum
- 4 lessons on introduction to Google Analytics, which discuss how Google Analytics works and how you can set it up for a website.
- 5 lessons about the Google Analytics interface, where you will learn everything about the reports and setting up dashboards.
- 3 lessons on various reports such as Audience reports.
- 5 lessons on measuring custom and Google Ads campaigns and conversion tracking with URL builder.
Inbound Marketing – HubSpot Academy
This HubSpot free digital marketing course focuses on the concept of inbound marketing. You will become an expert in developing customer-centric content for every stage of a buyer’s path leading to a purchase on the website.
Moreover, you can identify a business’s target audience based on buyer persona components.
You will be able to build advantageous content distribution techniques and gain a better understanding of behavioral marketing and customer segmentation. Furthermore, the course includes lessons on maximizing ROI using marketing attribution and trials, leading it to rank among the best free digital marketing courses.
This HubSpot free digital marketing course offers a few sessions on optimizing one’s marketing tactics with automation and AI.
Course Details
Modules: 23 Videos In 7 Lessons + 7 quizzes
Duration: 4.54 Hours
Skill Level: Beginner
Course Is Best-Suited For
- Freshers, professionals starting as digital marketers
Course Curriculum
- 3 videos on the fundamentals of inbound marketing to create customer-centric content to provide the information or service they want online.
- 2 videos to understand the elements of buyer persona to determine a brand’s target audience.
- 4 videos on developing engaging content throughout the buyer’s entire journey of purchasing a product or service on a website.
- 4 videos on building the best-suited content distribution strategy and assessing new content distribution channels.
- 3 videos to learn behavioral marketing and customer segmentation, essential to streamline inbound marketing.
- 4 videos to determine how to maximize a business’s return on investment (ROI) online using marketing attribution and analysis.
- 3 videos on the advantages of AI and marketing automation and the best ways to utilize them in digital marketing strategies to scale the concerned brand.
SEO & Content Marketing – Semrush Academy
The course, which ranks among the best free digital marketing courses, teaches one about content marketing. It includes guidance on creating a foolproof content marketing plan and strategy to optimize SEO efforts.
You will also learn about content syndication, the best ways to optimize content, and content-based link building to raise your inbound linking and pay dividends on specific SEO tactics. Furthermore, you will become an expert in creating relevant and highly engaging content that will enhance the SEO of a business website.
Also, the course discusses guest blogging and the benefits of collaborating with PR to improve an SEO campaign. Moreover, you will understand the productive ways to generate content from interviews, which is a value add to make an SEO campaign successful.
Course Details
Modules: 8 Videos
Duration: 43 Minutes
Skill Level: Beginner
Course Is Best-Suited For
- Professionals starting as digital marketers
Course Curriculum
- Content marketing planning
- Guest post blogging
- Collaboration with marketing and PR
- Content syndication
- Interview content
- Content types
- Content-driven link building
- Creating engaging content
PPC University – WordStream
PPC University offers a collection of detailed guides and tutorials on online ads that are among the best free digital marketing courses. You will learn about all the facets of PPC, social ads, and Facebook ads with well-curated lessons best suited for beginners and experts.
You can create your first PPC campaign on Google ads, track performance metrics, and optimize ads to maximize online visibility. Also, you will master keyword research.
Furthermore, the course explains how to set up a robust Google ads account structure and campaign budget.
You will be an expert in lowering cost-per-click and cost-per-action and improving the ad rankings.
Course Details
Modules: 5 Segments
Duration: Self-paced
Skill Level: Beginner, Intermediate
Course Is Best-Suited For
- Freshers, professionals starting as digital marketers
Course Curriculum
- PPC 101: The segment covers PPC and the introduction to keywords. You will learn CTR, CPC, CPA, and Quality Score concepts. While you know the best methods to improve conversion rate, you will excel at identifying the best-suited advertisement types for small ventures. Also, you will learn to create a Google Ads account and determine the best account structure.
- PPC 102: Learn how to find the appropriate keywords and know the keyword match types. While you can save money with negative keywords, you will be a pro in reaching clients with suitable long-tail keywords. You will also learn about intelligent bidding techniques and improve a website’s landing page quality.
- Advanced PPC: Learn advanced concepts such as remarketing, dynamic search ads, and mobile ads. You will understand ways to optimize the PPC lead quality and Google ads campaigns.
- Social Ads 101: This segment covers the fundamentals of social media marketing using Facebook, Instagram, LinkedIn, YouTube, Snapchat, and TikTok. You will also be able to analyze the social media ad metrics.
- Facebook Ads: Learn the fundamentals of advertising on Facebook and the techniques used to manage Facebook ads to maximize their ROI.
Social Media Marketing – GFC
This course contains fantastic tutorials on marketing on various popular social media platforms such as Facebook, Instagram, and LinkedIn, making it one of the best free digital marketing courses.
These tutorials provide in-depth information about the best ways to optimize advertising efforts on social media, followed by quizzes.
However, the course will be beneficial if you are familiar with the various social media platforms, from Facebook to Pinterest.
Course Details
Modules: 13 Modules
Duration: Self-paced
Skill Level: Beginner, Intermediate
Course Is Best-Suited For
- Freshers, professionals starting as digital marketers
Course Curriculum
- 6 tutorials on Instagram basics
- 7 tutorials on Zoom basics
- 7 tutorials on Blog basics
- 3 tutorials on WhatsApp
- 16 tutorials on Facebook
- 16 tutorials on Facebook for iPhone
- 19 tutorials on YouTube
- 12 tutorials on LinkedIn basics
- 4 tutorials on Meetup
- 12 tutorials on Pinterest
- 9 tutorials on Skype
- 1 tutorial on Snapchat
- 7 tutorials on Twitter
Email Marketing – Omnisend
The Omnisend Academy offers free access to its video library that teaches one to develop and expand an email list and monetize it to upscale a business, which ranks as one of the best free digital marketing courses.
The course covers email marketing fundamentals and email advertising for e-commerce. It explains how email marketing works, such as signup forms, automating emails, and designing eye-catching emails.
Course Details
Modules: 7 Videos
Duration: 45 Minutes
Skill Level: Beginner
Course Is Best-Suited For
- Freshers, professionals starting as digital marketers
Course Curriculum
- Initiate an email marketing journey
- Discover how email marketing works
- Connect the shop and grow its contacts
- Create attractive signup forms
- Automate emails
- Design attractive emails to reach a more extensive customer base
- Master email marketing
Final Thoughts
The recent U.S. Bureau of Labor Statistics suggests that digital marketing jobs are rising in demand by nearly 6% annually, a rate faster than the average for jobs in other domains.
So, check out the best free digital marketing courses to gain the skills required to become a highly competent digital marketing professional and make the best of the above-stated trend.
FAQs
Q1. How much do Digital Marketers earn?
Digital marketers earn, on average, $68,400 annually.
Q2. Which skill I should learn first for digital marketing?
The skill you should learn first for digital marketing is search engine optimization (SEO).
Q3. How fast can you learn digital marketing?
You can learn the basics of digital marketing in one month. However, mastering the critical skills of digital marketing takes six to seven months.
Q4. What are the prerequisites to learning free digital marketing with a certificate?
There are no prerequisites to learning free digital marketing with a certificate.
